![]() ![]() ![]() The partnership has now been extended to cover all major football spectacles until 2030. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950. ![]() At all these events, FIFA officials, referees, volunteers and the entire Youth Programme (player escort, ball crew, flag bearers) wear Adidas products from head to toe.Ĭoca-Cola – Another long-standing FIFA Partner, the Coca-Cola Company started its formal association in 1974 and an official sponsorship of FIFA World Cup that began in 1978. And now the most iconic ball ever made – Telstar 18 – will be witnessed this season.īesides the mega quadrennial event, the brand also supports other FIFA events like FIFA Confederations Cup Brazil 2013, the FIFA U-20 World Cups for women and men as well as the FIFA Beach Soccer World Cup etc. Among the Adidas line of legendary balls were the Tango (1982), the first ball to successfully combine leather and polyurethane, the Azteca (1986), the first fully synthetic ball, the Questra (1994), the polyurethane foam-based ball, the Tricolore (1998) which introduced a syntactic foam layer and the +Teamgeist (2006) that has set new standards with its innovative and highly iconic design and panel-technology. ![]()
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December 2022
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